Fintech Product Consultant
Fintech funnels fail differently from other funnels. The drop-off is rarely where the analytics point: it clusters around the moments a user is asked to trust you with money, identity or both, and those moments are often several steps before the one that shows the loss.
Nine of the case studies on this site are fintech — insurance funnels, lending decisions, remittance comparison, purchase prediction and the systems underneath them. The work below is what that looks like in practice, with the numbers it produced.
What this actually involves
- Find where trust breaks, not where the chart dips
- Rebuilding a broken insurance purchase funnel produced 1200% revenue growth in 12 months, through six parallel interventions rather than one fix. The interventions that mattered were upstream of the step the data blamed.
- Make the funnel worth the traffic before buying more
- Channel-level attribution, rebuilt from scratch, cut blended acquisition cost 30% while holding volume — because the cheapest channel was delivering users who never transacted.
- Use models where they change a decision
- Purchase prediction, LTV modelling and behavioural segmentation, applied to who gets targeted and what gets shown, not to produce a dashboard nobody acts on.
- Build for the volume that breaks things
- A vehicle enforcement CRM that collapsed at 22K transactions, rebuilt to handle 180K+ monthly at 99.6% uptime. Regulated fintech fails at the seams, not in the feature list.
The work behind this
Every claim above comes from one of these. They include what did not work, not only what did.
1,200% Revenue Growth
1200% Insurance Revenue Growth in 12 Months: The Full Funnel Story
Rebuilding a broken insurance purchase funnel — from ₹14 lakh to ₹1.82 crore per month through 6 parallel interventions.
−30% Blended CAC
How We Cut User Acquisition Cost by 30% Without Cutting Volume
Building channel-level attribution from scratch and reallocating spend from cheap-but-low-quality to expensive-but-high-LTV acquisition.
+32% Insurance Conversions
How We Used ML to Predict Insurance Buyers (50,000+ Data Points)
Using predictive modeling to increase insurance conversions by 32%
180K+ Monthly Transactions
Building a CRM That Handles 180K+ Monthly Transactions at 99.6% Uptime
A complete architectural rebuild of a vehicle enforcement CRM that crashed at 22K transactions — rebuilt to handle 10× the load.
+34% Conversion Rate
Designing Trust in Fintech: UI Patterns That Increased User Confidence
Building credibility through design systems, visual hierarchy, and social proof.
#1 SERP Position
How We Ranked #1 for High-Intent Keywords in a Competitive Fintech Niche
A systematic approach to winning top rankings for conversion-driving keywords.
How to work with me
Engagements start narrow and widen only if the work warrants it. Most begin with a diagnostic, because committing to a fix before agreeing what is broken wastes both of our time.
Product Growth Diagnostic
2 weeks · $2,500 / ₹2,40,000
A written diagnosis of the single biggest constraint on growth, with the evidence behind it and what to do first. Most teams are optimising the wrong step; this establishes which one matters.
Growth Funnel Audit
3 weeks · $4,500 / ₹4,30,000
Acquisition through activation, conversion and retention mapped end to end, with the drop-offs quantified and ranked by what recovering each one is worth.
Monetisation Audit
3 weeks · $4,500 / ₹4,30,000
Pricing, packaging, paywall placement and revenue leakage reviewed against how your users actually behave, with specific changes and expected impact.
90-Day Growth Sprint
90 days · $18,000 / ₹17,25,000
Hands-on implementation of the changes an audit identifies — instrumentation, experiments and shipped product work, accountable to an agreed metric.
Fractional Product Growth Lead
Ongoing, monthly · $7,500 / ₹7,20,000 per month
Ongoing product and growth leadership for founders without a senior product hire: roadmap ownership, prioritisation, and the calls that need someone who has made them before.
Going deeper
- How to Reduce Customer Acquisition Cost Without Losing Volume
Cutting spend doesn't move CAC. Changing who you acquire does. The four levers that took blended CAC down 30%+ on real products.
- Pricing Strategy Framework for Product Managers
Pricing is a product decision, not a finance decision. Here's how PMs should think about it.
Start with the problem, not the engagement
Tell me what you are building, the number you are trying to move, and what you have already tried. That is usually enough for me to say whether I can help before we spend a call finding out.