Marketplace & Comparison Platform Consultant | Yogesh Yadav

    Marketplace & Comparison Platform Consultant

    Comparison platforms look like content problems and are actually data problems. The interface is the easy part; keeping upstream prices, rates and availability honest at scale is what decides whether anyone returns, and it is where most of these products quietly fail.

    The work here covers a real-time cab fare engine aggregating across Uber, Ola and InDrive, a remittance comparison platform built for the Indian market, and scaling one of them from 1K to 100K monthly users on organic acquisition alone.

    What this actually involves

    Aggregation is an operations problem, not a UI problem
    Real-time fare comparison across three ride-hailing platforms reached 80K monthly active users and 38% D30 retention, with surge prediction at 88% accuracy. The hard part was never the comparison table.
    Make the comparison finish, not just load
    A remittance comparison platform for India reached 180K monthly active users and 3.8x application completion across five languages. Users comparing money transfers abandon at the handoff, so that is the step to instrument first.
    Own the query before the competitor does
    Mapping what competitors ranked for, and where their coverage was shallow enough to beat, produced 10x traffic growth, 100+ top-10 keywords and 3x comparison clicks on MoneyRateFinder.
    Grow on pages that compound, not spend
    Scaling the same product from 1K to 100K monthly users meant 92x traffic growth across 4,700 indexed pages and 1,850 top-10 keywords — an acquisition channel whose marginal cost approaches zero.

    The work behind this

    Every claim above comes from one of these. They include what did not work, not only what did.

    How to work with me

    Engagements start narrow and widen only if the work warrants it. Most begin with a diagnostic, because committing to a fix before agreeing what is broken wastes both of our time.

    • Product Growth Diagnostic

      2 weeks · $2,500 / ₹2,40,000

      A written diagnosis of the single biggest constraint on growth, with the evidence behind it and what to do first. Most teams are optimising the wrong step; this establishes which one matters.

    • Growth Funnel Audit

      3 weeks · $4,500 / ₹4,30,000

      Acquisition through activation, conversion and retention mapped end to end, with the drop-offs quantified and ranked by what recovering each one is worth.

    • Monetisation Audit

      3 weeks · $4,500 / ₹4,30,000

      Pricing, packaging, paywall placement and revenue leakage reviewed against how your users actually behave, with specific changes and expected impact.

    • 90-Day Growth Sprint

      90 days · $18,000 / ₹17,25,000

      Hands-on implementation of the changes an audit identifies — instrumentation, experiments and shipped product work, accountable to an agreed metric.

    • Fractional Product Growth Lead

      Ongoing, monthly · $7,500 / ₹7,20,000 per month

      Ongoing product and growth leadership for founders without a senior product hire: roadmap ownership, prioritisation, and the calls that need someone who has made them before.

    Going deeper

    Start with the problem, not the engagement

    Tell me what you are building, the number you are trying to move, and what you have already tried. That is usually enough for me to say whether I can help before we spend a call finding out.

    Work with Yogesh →Or run the free 13-question diagnostic first